Wow, I must say I’ve kept this post in the icebox for too long. I originally started writing this back in January when the adidas catalog came out with all the 2010 MLS kits. Somehow this got pushed back to the start of March. I’ll go ahead and blame couple things, my laziness for finishing it, the SuperDraft taking up a lot of my time in January and the whole CBA mess that is still going on.
Anyways, I wanted to talk about each kit and how the league is doing as far as their branding is concerned. Some clubs are hitting it out of the park with their branding while others aren’t doing too well with the kits that are being made. Some blame can be set on adidas for bad templates while others can be pointed to the club themselves.
The league as a whole hasn’t done great in the jersey department over the years. Who doesn’t remember when the league unveiled their first kits back in the day? Some were better than others at the time and we probably should blame Nike in a way for the train wreck in the naming of some clubs as well. But now that the league is strictly adidas it seems as though things are turning around for the better.
As FanHouse soccer writer Brian Straus points out back in January (he definitely beat me to this punch btw) there are still too many white jerseys. Straus did a similar look a while back, and he pointed out that some clubs are slowly getting things right with a few still picking up the slack. I agree with that, still too many white kits on the menu this year but it seems like as we add clubs to this league the new ones continue to brand themselves very nicely while the originals continue to catch up.
Anyways, here’s my look at the new jerseys for the year. Feel free to comment below on what you like/dislike about the new kits. Continue Reading…

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While not a lot is going on today in Major League Soccer, except for some US Open Cup action tonight, one club did present some new kits to their fans. Colorado