Report: Atlanta club to be named Atlanta United FC

Report: Atlanta club to be named Atlanta United FC

  • Posted by Drew Epperley
  • On June 25, 2015

It has been a long time coming (at least it has felt that way) for Atlanta’s MLS team to reveal their name and branding. While the branding side of things will come in a couple weeks, we now have a better idea of what the team will be called when they hit the field in 2017.

On Thursday, a report by SI‘s Brian Straus revealed that the team will, unfortunately, be named Atlanta United FC.

Yes, the name ditches any cool or fun ideas to the curb and goes with a rather boring and annoying name. Not to mention we’ll likely have another United FC in a couple years when Minnesota joins the league. What is funny about this is that both Atlanta and Minnesota could join MLS in the same year. How awkward will that be?

In some aspect you can understand the name choice as it is more of a branding type thing to launch with on day one. But this one just screams “we phoned it in because there were no clear choices that anyone could agree on”.

The club’s name will be formally introduced on July 7, along with a logo that is expected to feature a prominent ‘A’ and the club’s red, yellow/gold and black colors according to the report from SI.

  • Ben Fulton

    Ick. They could at least have gone with one or the other. When the Indianapolis team started I wished they would have gone with “Indy FC” which rolls off the tongue nicely.