New York City FC Unveils Logo

New York City FC Unveils Logo

  • Posted by Drew Epperley
  • On March 21, 2014
  • Logos, MLS Expansion, New York City FC

So there it is folks. The new look for NYCFC.

After a fan vote lasting three-and-a-half days that saw more than 100,000 NYCFC fans make their voices heard, the MLS expansion club on Thursday announced it has adopted the subway token-inspired logo designed by New York-based artist Rafael Esquer, who created the other final entry.

“Today marks another important milestone in the ongoing development of the New York City FC, and we’re excited to unveil the crest that will represent our club, our city and our fans,” NYCFC chief business officer Tim Pernetti said in a statement. “We thank all those fans who cast more than 100,000 votes and helped play their part in making New York City FC history.”

Pernetti, sporting director Claudio Reyna and head coach Jason Kreis unveiled the winning design in front of New York City FC supporters, partners, leadership and members of the media at the adidas Store in New York City on Thursday evening.

Out of the two designs that were up for voting, I do think this was the better of the two. I still wish the club had opted to allow some of the fan created designs into this vote. What do you make of the logo?