Early Details On Orlando’s Stadium

Early Details On Orlando’s Stadium

  • Posted by Drew Epperley
  • On September 30, 2013
  • Features, MLS Expansion, Orlando Expansion

The Orlando Sentinel was able to get their hands on some early stadium proposals. In the works is a deal for an $85 million stadium, with $30 million coming from the team. The money continues to get discussed but it appears that things are slowly shaping up to get this city a new stadium.

Here is what the team will end up getting from the city in the deal:

Like the Orlando Magic at the Amway Center, the soccer club stands to earn a pretty penny from the city-owned stadium. The team would be able to sell stadium naming rights, a long-term agreement that could bring in $10 million to $20 million based on other MLS facilities. The proposed deal also would grant the team all other advertising revenue from signage, sponsorships, video screens and LED ribbon boards during soccer games. The team would get at least half the advertising revenue from video advertising at other events, too. Aside from advertising, the team would collect a commission from all the beer, burgers and other concessions sold during its games (the city would get the concession commission for other events). The soccer club would control suites and other premium seating, allowing the team to sell licenses to those seats not only during its games but other events as well.

There are plenty of other nuggets in the proposal. Click here for more.