Yesterday was the start of MLS’s new Jersey Week. Several clubs unveiled new jerseys and while the Houston Dynamo and New York Red Bulls had small updates to their kits, it was the Colorado Rapids that knocked their new kits out of the park.
The primary is the first in MLS history to feature the names of each of the club’s season-ticket holders, while the design of the alternate kit is inspired by the Colorado state flag.
Yes, you read that correctly. If you are a season ticket holder for the Rapids, your name appears on the kit. How cool is that?
“The great thing about the Colorado primary jersey is that it has all 1,451 season ticket-holder names in the jersey,” said Mike Walker, adidas product manager. “Those hoops are made up of all of those names.”
But my favorites have to be the road blue kits that resemble the Colorado state flag. It was a bold change for the Rapids who have gone from powder blue kits after their rebranding several years ago to a plain white kit for the road last year. The bold new away kit is a step up in my mind.
“With our new alternate jerseys featuring the Colorado state flag, and our primary kits including the names of our season-ticket holders, we want to recognize our fans and our state for their passion and support over the last 18 years,” said Rapids president Tim Hinchey in a club statement.
Fans in Chicago have been craving for a third kit that looks like their city flag for ages now and maybe the Rapids getting a kit like this could help push them in that direction. Either way, flag based kits appear to be a new thing in MLS. I can live with that if they are done right.
What do you all think?