My pal Daniel over at just posted this photo on his twitter feed. Valencia of La Liga in Spain did this clever jersey sponsor idea of promoting their brand online instead of having a big time sponsor. I’d say for clubs like FC Dallas, the Colorado Rapids, the Columbus Crew, Sporting Kansas City and the Chicago Fire that this wouldn’t be a bad route for a year while they finalize any deals with a big company.

What do you think of someone like FC Dallas having @FCDallas on the front of their shirt for a year or even a few months while they finalize a deal with some local company? To me it is better than having a blank spot on a kit like some of these clubs have right now. It wouldn’t bring in cash right away like most of the deals do but it may drive up some jersey sales though.