Thoughts On Leaked Kansas City Logo

Thoughts On Leaked Kansas City Logo

  • Posted by Drew Epperley
  • On November 15, 2010
  • 7 Comments
  • Logos

Let’s just say you’re probably not going to like this idea very much. We’ve talked before about the potential re-branding of the Kansas City Wizards. Well it seems that this Sporting KC thing is definitely real.

Down the Byline (wonder KC blog) were able to get their hands on this new logo. While it isn’t a horrible logo on first look but the more you look at it the more it looks like the Eastern Conference shield.

To me it seems like whoever designed this logo didn’t try too hard or if they did they just tried enough not to piss anyone off or offend anyone with it new name. The colors are ok, the blue is what it should be and the gray tones aren’t too shocking. Blue and gray seem to go hand in hand with some designers.

The new “look” may be a decent thing for this club but the new name still lacks something. To me I have a bad taste in my mouth when I even try to say the words “Sporting Kansas City”. I just doesn’t roll off the¬†tongue. Then again the Nike-made name Wizards (or Wiz) wasn’t a great thing either. But there did come a point when I think we all got used to the name and it was connected to the local community. Never under estimate what even a 15-year old name can do with the locals and how that has built up some form of consistency with them over the years.

I get both sides of the story here though. With a new stadium next year it is the perfect time to rebrand a bit. Also based on prior attendance most probably won’t mind a rebranding.

Still most in the MLS community won’t care for this rebranding. Personally I don’t care for it, I really believe they could have done better than “Sporting” if they wanted to go European so badly. I’ll put it to you all here on what you think about it. Think Sporting Kansas City will be a winner or just a dud?

  • If you’re going for a more traditional name why go with an overly stylized modern crest? Sporting Club Kansas City? Fine. But what dominates the crest are the stripes and the SC… which are boring. The rest is
    not all that legible. Warped type that makes the logo look like it’s in perspective with a wide angle lens. It just doesn’t make sense. It’s like “look at the new name of our club! no really… look closely, see it? nooo not the SC… SPORTING! I know I know, it’s a little smushed. But isn’t it great?” Uhg.

  • If you’re going for a more traditional name why go with an overly stylized modern crest? Sporting Club Kansas City? Fine. But what dominates the crest are the stripes and the SC… which are boring. The rest is
    not all that legible. Warped type that makes the logo look like it’s in perspective with a wide angle lens. It just doesn’t make sense. It’s like “look at the new name of our club! no really… look closely, see it? nooo not the SC… SPORTING! I know I know, it’s a little smushed. But isn’t it great?” Uhg.

  • Anonymous

    Wow and I thought April Fool’s day was in April.

  • Jason

    How can Wizards be a “Nike-made” name when they were never even a sponsor of the team?

    • To me that name still falls under the Nike-type names from when the league first started, even if Nike wasn’t a sponsor. Most names from back then were bad, period.

    • To me that name still falls under the Nike-type names from when the league first started, even if Nike wasn’t a sponsor. Most names from back then were bad, period.

  • Anonymous

    Epic…Fail…