- Posted by Drew Epperley
- On November 15, 2010
- 7 Comments
Let’s just say you’re probably not going to like this idea very much. We’ve talked before about the potential re-branding of the Kansas City Wizards. Well it seems that this Sporting KC thing is definitely real.
Down the Byline (wonder KC blog) were able to get their hands on this new logo. While it isn’t a horrible logo on first look but the more you look at it the more it looks like the Eastern Conference shield.
To me it seems like whoever designed this logo didn’t try too hard or if they did they just tried enough not to piss anyone off or offend anyone with it new name. The colors are ok, the blue is what it should be and the gray tones aren’t too shocking. Blue and gray seem to go hand in hand with some designers.
The new “look” may be a decent thing for this club but the new name still lacks something. To me I have a bad taste in my mouth when I even try to say the words “Sporting Kansas City”. I just doesn’t roll off the tongue. Then again the Nike-made name Wizards (or Wiz) wasn’t a great thing either. But there did come a point when I think we all got used to the name and it was connected to the local community. Never under estimate what even a 15-year old name can do with the locals and how that has built up some form of consistency with them over the years.
I get both sides of the story here though. With a new stadium next year it is the perfect time to rebrand a bit. Also based on prior attendance most probably won’t mind a rebranding.
Still most in the MLS community won’t care for this rebranding. Personally I don’t care for it, I really believe they could have done better than “Sporting” if they wanted to go European so badly. I’ll put it to you all here on what you think about it. Think Sporting Kansas City will be a winner or just a dud?