- Posted by Drew Epperley
- On March 11, 2010
- 0 Comments
- BMO, Bob Lenarduzzi, Kit Sponsors, MLS Vancouver, Vancouver Whitecaps
One of two things could happen next year when the Vancouver MLS team joins in the fun (along side Portland of course). Either BMO the main sponsor of Toronto FC drops them to sponsor Vancouver or they decide to sponsor both.
Honestly looking at it the latter of the two will likely happen. Thanks to a WVH reader Ethan for sending in this link earlier (the bit I’m referring to is at the end of the article). Vancouver is already looking for a kit sponsor to go on their new adidas jerseys next year.
Lenarduzzi said BMO -a major Whitecaps sponsor -wants to bid on the team’s MLS jersey sponsorship.
“I think they have really liked the success they’ve had with Toronto FC and to have that exposure in both the east and west would be good for their brand,” he said.
BMO looking to expand their footprint as a sponsor in Canada and in MLS is a good thing though I know some in Vancouver are hoping for an even bigger sponsor to rival Seattle’s jersey sponsor X-Box 360. Seattle gets about $4 million a year from that deal with Microsoft, while Toronto only brings in between $1 and 1.5 million from BMO.
Maybe a bidding war for their jersey sponsorship would be a fun thing to watch for the new club.