- Posted by Drew Epperley
- On January 22, 2010
- 2 Comments
- Red Bull Arena
Saw these photos (or stadium porn if you will) from Mark Fishkin earlier. Just wow. No doubt this stadium is passing up Home Depot Center as the main soccer venue in this country.
Fishkin also points outs some really good things the Red Bulls are doing with this new venue. Something I wish other teams would do a little more of.
– Red Bull will invest nearly 20 times the 2009 marketing budget to promote the 2010 season and Red Bull Arena. The campaign will begin in early February.
– RBNY is smartly educating the Portuguese population in the Ironbound about the team. Apparently, some soccer-mad fans there had no idea RBA was a soccer stadium. Some mistakenly believed RBA was built for baseball.
-Full season ticket holders will have their RB tickets delivered via a smart card. STHs will tap the card at the turnstile to gain entrance to RBA. The cards will be used at concession stands and the team store, and reward points will be awarded for purchases. Eventually, sponsors may take part in the RB smart-card program as well.
-The RBA concourses will include panels that will block the view of the seating bowl. Why? Red Bull wants folks IN THEIR SEATS during play, watching the match. This is a very smart move that will surely look great on TV.
-Why hold Big East Soccer semis & final at RBA in late 2010 and beyond? Red Bull wants to prevent local talent from slipping away to ACC schools. If the chance of playing at RBA drives local HS stars to the Big East, fantastic. While the Big East tourney may not be a moneymaker for RBA, the relationship with local players & fans is important for the team.
Now there are other things like mention of signing a second DP an all over there too but those were points that really jumped out at me here. I love the last one about the Big East and TBA. No doubt that was a smart move on both parties part for getting that tournament at RBA each year. I do think it will help prevent quality players from going to the ACC in the long run. I mean if you can play at RBA once a year while in college instead of having to go to Cary, NC for a game you’d take RBA in a heartbeat.
I also like the smart card system they are putting in place too.
It seems like this club is finally getting a good foot on things too here. While their player choices aren’t the best it does seem like management is stepping things up a notch with this new stadium. Getting Santos in to open the venue is also a nice touch.