- Posted by Drew Epperley
- On August 27, 2009
- 2 Comments
- NuRock Soccer Holdings, USL
So if you had Atlanta-based NuRock Soccer Holdings as the buyers of the United Soccer Leagues from Nike, then you are the winners. Congrats.
Seriously though, NuRock has bought the USL from Nike today, a press release just came into the WVH inbox with all the details, except for how much this company is spending on the leagues.
The company also bought a franchise for the Atlanta area for the first division of the USL. They aren’t the previous owners of the former USL-1 Atlanta Silverbacks though.
Now for the presser:
Atlanta, Georgia (Aug 27th, 2009) – NuRock Soccer Holdings LLC (“NuRock Soccer Holdings”) today announced that it has acquired United Soccer Leagues (“USL”) from NIKE.
NuRock Soccer Holdings, based in Atlanta, is led by Rob Hoskins and Alec Papadakis. NuRock Soccer Holdings is currently a USL franchisee with a Premier Development League operation in Atlanta and rights to acquire two USL First Division teams in Atlanta, Georgia and Birmingham, Alabama marketplaces, respectively.
Rob Hoskins, the Chairman of NuRock Soccer Holdings, is one of the country’s most respected and largest real estate developers in residential housing, and brings his valuable management and branding experience to the soccer industry. Alec Papadakis, the Chief Executive Officer and Managing Partner of NuRock Soccer Holdings, is a franchise attorney with domestic and international expansion experience. As a player in the North American Soccer League for the Atlanta Chiefs and the Boston Minutemen, Papadakis has had a long, storied soccer career in the United States at the collegiate and professional level, with numerous accolades.
“We are delighted to close this transaction with NIKE and begin a partnership with Nike’s leading football brands which will sponsor and support USL, and all of its leagues, for many years to come. Together with USL Management, we are excited about the opportunity to grow the size and visibility of USL, and to help develop and train the future generations of soccer athletes in the United States”, said Alec Papadakis, CEO of NuRock Soccer Holdings.
Rob Hoskins, Chairman of NuRock Soccer Holdings, commented, “Our vision for USL is to become the most competitive and profitable pyramid of soccer leagues in North America, while providing affordable family entertainment, and serving as the inspirational destination for professional and amateur youth soccer players in the U.S.”
Nike and Umbro will continue to support USL through a long-term sponsorship agreement naming Umbro as the official sponsor and exclusive supplier of match balls for USL’s professional and amateur leagues, including USL First Division, USL Second Division, Premier Development League and W-League. Nike Soccer will also serve as an exclusive sponsor for USL.
“This is really the best of both worlds for USL,” said Francisco Marcos, Founder and President of United Soccer Leagues. “We have new ownership that will focus solely on developing and growing the leagues, and Umbro and Nike Soccer join us as sponsors to support our franchise owners, teams and athletes.”
NuRock Soccer Holdings LLC
NuRock Soccer Holdings LLC is part of the umbrella family of companies known as The NuRock Companies. The Principals of NuRock have a dedicated and deep understanding of the soccer industry. As part of its family of companies, NuRock is an existing USL franchisee, with a USL Premier Development League operation in Atlanta. Robert Hoskins is the Chairman of NuRock Soccer Holdings LLC and is the Founder and Managing Principal of The NuRock Companies. Alec Papadakis is the Chief Executive Officer and Managing Partner of NuRock Soccer Holdings.
United Soccer Leagues
United Soccer Leagues (“USL”), with headquarters in Tampa, FL, is the largest organization of elite-level soccer leagues in North America. USL is comprised of six leagues, USL First and Second Divisions (men’s professional soccer), Premier Development League (men’s under-23), W-League (women’s), Super-20 League (under-20, men’s and women’s amateur), and Super Y-League (boy’s and girl’s elite youth amateur). Dedicated to growing the sport of soccer at the grassroots level, USL has provided a platform for thousands of players to reach their dreams over the last three decades.
Is this sale going to get more folks interested in the USL? Probably not. But the bigger questions is what this group will do with the USL and how it partners with MLS going forward.