- Posted by Drew Epperley
- On July 31, 2009
- 4 Comments
You know it has been a couple days since this all went down in Sandy, Utah, but still never to late to talk about it since it is a big deal for Major League Soccer. No I am not talking about the loss in the All-Star Game to EPL side Everton. I am talking about the new sponsor the league got with global communications provider AT&T.
You all by now have seen photos from the game or watched it live and saw the giant AT&T logo in the middle of the jersey. AT&T was announced as the official communications provider of MLS, and US Soccer recently. As part of the deal, AT&T was the sponsor of the MLS All-Star game and the logo was noticeable around Rio Tinto Stadium. Also, the deal provides the opportunity for exclusive content and digital enhancements through the AT&T suite of products.
In this day of slumping economies this is a huge deal for MLS. A deal that should be hyped up to the fullest. MLS commissioner Don Garber has suggested this is the biggest sponsorship in MLS history.
No word on if AT&T will become a jersey sponsor for any particular club in the near future but at least for the time being they are going to start being more noticeable in league stadiums from what I can gather.
Somehow the league continues to rake in good sponsors like this during this tough economic time. That’s a good thing too since some clubs are still struggling to make profit.