Dallas Marketing VP Confronts Fans

Dallas Marketing VP Confronts Fans

  • Posted by Drew Epperley
  • On May 18, 2009
  • 14 Comments
  • Kelly Weller, Marketing Issues

And yet another issue in Dallas. Kelly Weller, FC Dallas Marketing VP apparently confronted some Dallas supporters this weekend before the game against Seattle. Thanks to Ginge for posting this earlier on his blog.

Big Soccer by member GraceTX:

A couple of Infernites stood by the gate as people were coming in holding up signs that said “Support FC Dallas NOT Cheap Gimmicks” while I held up my “Bad Record equals Bad Coaching” sign. Kelly Weller came up to the them and told them that some people complained. That then progressed into an intense argument that only ended when Kelly mentioned she been with the team since December. Several other Infernites included me and Jon tried explaining to her that we should be promoting the team or a player (like homegrown boys Kenny and Drew), but it seemed like her mind was pretty made up. It was beating your head up against a wall.

There was also a little bit of text from this poster about a sign they held that FCD owner Clark Hunt saw.

Anyways, good for some fans to step up and take a bit of action against this club. While I don’t know Weller personally or know how she handles things professionally I will say the marketing hasn’t been good this year for Dallas and at the end of the day she could be partly to blame here even if she has only been on the job for a few months.

It’s sad but the reality in Dallas right now is this club is a long ways away from fixing on field issues as well as off the field issues.

  • Casey C.

    Might've been a little unprofessional of her, but I don't see what the big deal is.

  • Daniel

    Is this what journalism has come to? Quoting BigSoccer posts?

  • mitch

    it's hard not to take something like that personally, which i know it wasn't just directed at her alone, but the front office in it's entirety…but i think not seeing an increase in attendance and if they had their ears to the ground listening to the "real" fans, they could do something about it, rather than continually trying to force it…making a big inflatable playground for kids is nice, but they shouldn't market around toys and facepaint for 6 year olds, i live 5 hours away and have made the trip several times (last season, not this one yet), and i have a fair amount of friends in the area that enjoy soccer, but don't make the trip to frisco because they don't hear about it…pitiful, in my opinion

  • SDM

    Daniel, when did having a soccer blog make someone a journalist? Pull your head out of your rear and think before you post. As for the incident…..I have to say, when I heard that FCD was having a promotion centered on a minority owner of an opposing team…..well, perhaps Ms. Weller needs to seek other employment. If thats the best her department can come up with, change is needed immediately.

  • Casey C.

    Wouldn't be a blog without some personal shots, ehh?

  • alex

    I feel bad for those stuck within this situation. <br />
    <br />
    Marketing to families is (sorry) the wrong approach. They are extremely price sensative and fickle. Kid gets bored of FCD, they move on to minor league baseball or what have you. <br />
    <br />
    If you draw the real fans in first, the families will follow. No need to bend over backwards for them.

  • Casey C.

    Might’ve been a little unprofessional of her, but I don’t see what the big deal is.

  • Daniel

    Is this what journalism has come to? Quoting BigSoccer posts?

  • mitch

    it’s hard not to take something like that personally, which i know it wasn’t just directed at her alone, but the front office in it’s entirety…but i think not seeing an increase in attendance and if they had their ears to the ground listening to the “real” fans, they could do something about it, rather than continually trying to force it…making a big inflatable playground for kids is nice, but they shouldn’t market around toys and facepaint for 6 year olds, i live 5 hours away and have made the trip several times (last season, not this one yet), and i have a fair amount of friends in the area that enjoy soccer, but don’t make the trip to frisco because they don’t hear about it…pitiful, in my opinion

  • SDM

    Daniel, when did having a soccer blog make someone a journalist? Pull your head out of your rear and think before you post. As for the incident…..I have to say, when I heard that FCD was having a promotion centered on a minority owner of an opposing team…..well, perhaps Ms. Weller needs to seek other employment. If thats the best her department can come up with, change is needed immediately.

  • Casey C.

    Wouldn’t be a blog without some personal shots, ehh?

  • alex

    I feel bad for those stuck within this situation.

    Marketing to families is (sorry) the wrong approach. They are extremely price sensative and fickle. Kid gets bored of FCD, they move on to minor league baseball or what have you.

    If you draw the real fans in first, the families will follow. No need to bend over backwards for them.

  • DR

    I have never heard of anything as stupid as what FCD's marketing dept attempted to do with its Drew Carey promo.<br />
    <br />
    The &quot;Disco Demolition&quot; promotion by Bill Veeck looks brilliant in comparison (for those of you not young enough to know that reference, google it)<br />
    <br />
    Good for FCD fans to stand up to front office stupidity. Fight for your club. If front office wont market itself to real football lovers (real football, not the sport where only 1 player on each team uses his foot to kick a &quot;ball') maybe the FCD supporters need to do it for them. Its a thankless job but they clearly don't know how to…maybe you FCD fans can find a way to share your passion for the club with others in the area and convince them to come to the matches. You have a nice stadium (too bad its not right in Dallas proper) and some good players. I know that there are LOTS of footy supporters in the Dallas area.

  • DR

    I have never heard of anything as stupid as what FCD’s marketing dept attempted to do with its Drew Carey promo.

    The “Disco Demolition” promotion by Bill Veeck looks brilliant in comparison (for those of you not young enough to know that reference, google it)

    Good for FCD fans to stand up to front office stupidity. Fight for your club. If front office wont market itself to real football lovers (real football, not the sport where only 1 player on each team uses his foot to kick a “ball’) maybe the FCD supporters need to do it for them. Its a thankless job but they clearly don’t know how to…maybe you FCD fans can find a way to share your passion for the club with others in the area and convince them to come to the matches. You have a nice stadium (too bad its not right in Dallas proper) and some good players. I know that there are LOTS of footy supporters in the Dallas area.