Trouble in Dallas Front Office?


Yikes! 3rdDegree is reporting that FC Dallas has sold LESS THAN 5000 tickets for next weekend’s season opener against Brimstone Cup rival Chicago. Less than 5000 folks. In a 20,000+ seat stadium that is no good.

Because of this 3rdDegree also mentions that General Manager Michael Hitchcock was removed from responsibility for ticket sales.

With fewer and fewer resonsiblities under Hitchcock’s belt, it makes me wonder when the owners are going to pull the final plug on him and let him go from all duties with the club.

To recap, he has already been pulled from responsibility for marketing, corporate partnerships and sponsorship, and a couple others. The soccer side is all he has left now.

I can tell you that around Dallas it is pretty obvious that the club hasn’t done enough to hype the upcoming season. You see very little in terms of advertising and marketing and it explains the extremely low season opener number.

The club saw terrible numbers in the stands a season ago and from where things appear to be headed they will continue to get lower. I just wonder when it will grab the attention of the Hunts and make them make a change there.

If you go around cities like Seattle or Toronto you will see ads, banners and all kinds of media about their clubs. In Dallas you get next to nothing. Maybe a random TV spot at 3am but nothing that stands out and gets the city excited about their club. The marketing of this club has been largely horrible for a while, not just going into this season.

Its a pitty really. It could be time for the supporter groups of this club to stand up and take action for their club’s lack of care really.