Chivas Renaming Bandwagon Is Back

Chivas Renaming Bandwagon Is Back

  • Posted by Drew Epperley
  • On April 27, 2007
  • 2 Comments

Caught this earlier in the day and felt it needed a mention. It’s an online petition to urging Jorge Vergara and Antonio Cue, the Chivas USA owners to rename the club to something more local. Apparently according to this site, they have gotten plenty of signatures.

Now I will admit, when this club first started and became an expansion squad a couple seasons ago I did not like the name. That is why I typically try and stick with calling them the Goats or something other than their actual full name “CD Chivas USA”. I can fully understand why people want this change. Its a poor attempt at branding a Mexican team to the American sports culture. Most people usually end up leaving of the CD or the USA in their name because of it.

Now if this club was playing as bad as RSL or still on par with that dreadful expansion season, then it would be easy to really get some steam behind this. However, getting people like Vergara to go through a change may be tough, he might have to sell the team to local owners for something to get done.

As much fun as it would be to see this team named something a little more local like CD Los Angeles or something along that lines, it just won’t happen anytime soon, no matter how many names sign a petition. There are just too many issues with this type of change if you ask me. You alienate too many people who already support the Chivas culture for one. For now I have no problem sticking with Chivas and calling them the Goats every time out.

Changing team names in sports is much easier said than done. It cost millions really to do. It works sometimes but not all the time really.

But to those who are trying, I do commend you for it.

  • David

    Thanks for the note and you're right it takes a lot of money to change the image/brand of a team. However, in the case of Chivas there is a sort of existing image crisis as their initial plans have not panned out, as you noted. Couple that with the fan response and you can see that there is a need and potential for change. <br />
    <br />
    Thanks again.

  • Thanks for the note and you’re right it takes a lot of money to change the image/brand of a team. However, in the case of Chivas there is a sort of existing image crisis as their initial plans have not panned out, as you noted. Couple that with the fan response and you can see that there is a need and potential for change.

    Thanks again.